How Global Talent is Reshaping Business

Tima Miroshnichenko/pexels

Global talent

In an era where Zoom calls are increasingly replacing boardroom meetings and kitchen tables double as cubicles, businesses worldwide are redefining the concept of the workplace. But what if this shift isn't just a temporary adaptation to the pandemic, but a permanent transformation, at least for the forward-looking firms?

The Genesis of a Global Workforce

Chris Federspiel, CEO of, stands at the forefront of a burgeoning revolution in the business world. His journey with, a company that from its very foundation adopted a remote-first approach, is a case study in the power of embracing a global workforce, as I learned in my interview with him.

The idea was born not just from convenience but from a deep-seated belief in the potential of a distributed team. Federspiel's personal disdain for the daily grind of commuting was a catalyst. It got him thinking: why should a company's talent pool be restricted to a commuting radius around an office? This question coincided with the maturation of internet technologies, especially tools like Zoom, which were rapidly eliminating the traditional barriers of distance and time zones.

A Talent Pool Without Borders

Federspiel's vision was radical yet simple: create a workplace unconstrained by geographical boundaries. In his mind's eye, he saw a company where the best talent could be harnessed from anywhere in the world, not just from the high-cost urban centers like New York or San Francisco.

This approach offered a dual advantage. Firstly, it allowed to tap into a diverse array of perspectives and skills, enriching the company's culture and broadening its creative horizons. Secondly, it enabled access to top-tier talent that might otherwise be inaccessible due to cost-of-living constraints or personal circumstances. In essence, Federspiel wasn't just building a company; he was pioneering a global community of professionals united by a shared vision and driven by a common purpose.

The strategy was clear and compelling: Use the power of technology not just as a tool, but as a bridge. A bridge that would connect the most talented individuals, regardless of where they called home. This approach promised a paradigm shift in the way companies operate, opening the doors to a world where talent, creativity, and innovation know no borders. Federspiel's wasn't just adapting to a new trend; it was actively shaping the future of work.

Remote Work: Beyond Cost-Saving

The perception of remote work as a mere cost-cutting measure is a narrow view that fails to capture its full potential. At, remote work is a cornerstone of their organizational philosophy, far transcending financial implications. It's a strategic choice that speaks to their core values and vision.

For, the decision to go remote was driven by a desire to tap into the global talent pool. This approach allowed them to assemble a team not just of the most qualified individuals, but of the most diverse and dynamic. By doing so, they didn't just gather a group of people working in different locations; they brought together an array of unique perspectives, cultural backgrounds, and problem-solving approaches. This diversity is a rich tapestry, weaving together varied viewpoints that enhance creativity and spur innovation. Each team member contributes their distinct experiences and insights, thereby broadening the company's collective understanding and capability.

Innovating Across Time Zones

The question often arises: Can a remote environment nurture innovation, traditionally thought to thrive in the collaborative buzz of a physical office? Federspiel's experience with offers a definitive "yes." Remote work, contrary to stifling creativity, catalyzes a renaissance of collaboration and innovation.

In a remote setting, innovation isn't spontaneous but intentional. It requires structured platforms and tools to facilitate and capture the lightning strikes of creativity. leverages platforms like GitHub and JIRA not just as tools for project management, but as digital ecosystems where ideas can be shared, developed, and refined across time zones. In these virtual spaces, the team collaborates, debates, and builds on each other's ideas, unhindered by the constraints of physical proximity.

This mode of working proves that the heartbeat of innovation lies not in the physical office spaces but in the minds of the people. By embracing a remote model, has created a continuously operating, globally distributed brainstorming session. Ideas and solutions emerge from a confluence of diverse thoughts and experiences, proving that true innovation knows no boundaries, geographical or otherwise. The company’s success in this realm stands as a testament to the power of remote work in fostering an environment where creativity and innovation flourish.

Navigating the Challenges of Remote Work

Remote work, while revolutionary, presents unique challenges, particularly in communication and team dynamics. For a globally distributed team like, mastering effective communication is not just beneficial; it's essential. In a landscape where teammates may never meet face-to-face, clarity and continuity in communication are paramount. addresses this challenge head-on by heavily investing in thorough documentation and structured meetings. This approach is more than just about keeping everyone on the same page; it's about creating an inclusive environment where language barriers are minimized. Written communication, particularly in a global team, offers a level playing field, especially for non-native English speakers. It provides the time to process information and articulate responses, a luxury often not afforded in fast-paced spoken conversations. This methodical approach to communication ensures that every team member, regardless of their linguistic background, can contribute effectively and meaningfully.

The Human Side of Remote Work

The human aspect of work doesn't vanish in a remote setting; it evolves. The lack of physical presence and casual, spontaneous interactions poses a challenge to fostering team cohesion and managing conflicts. meets this challenge by leveraging technology to maintain the human touch.

Video communication plays a pivotal role in this strategy. By encouraging video calls over audio-only or text-based communication, ensures that team members can connect more personally. Seeing a colleague's facial expressions and body language helps bridge the emotional gap created by physical distance. It aids in building empathy and understanding, critical components in maintaining a cohesive team spirit.

When conflicts arise, as they inevitably do in any work setting, employs mediation strategies that are adapted for the remote environment. Video calls become a space for conflict resolution, allowing for a more nuanced and empathetic approach than what text-based communication could offer. In serious situations, involving a neutral mediator ensures that all parties are heard and that resolutions are reached in a fair and balanced manner.

This emphasis on the human side of remote work is not just about maintaining productivity; it's about nurturing a work culture where each team member feels valued, understood, and connected. By addressing these challenges proactively, not only overcomes the potential pitfalls of remote work but capitalizes on its strengths to build a robust, dynamic, and cohesive team.

The Cultural Melting Pot's global team epitomizes a cultural melting pot, where varied cultural backgrounds and experiences converge. This diversity is celebrated and embraced as a vital part of the company's identity.

The acknowledgment and respect for cultural differences at go beyond mere corporate policy. They are ingrained in the company's ethos, shaping interactions, decision-making, and overall work culture. This environment of inclusivity and respect ensures that every team member, regardless of their background, feels valued and heard. Such a setting is fertile ground for innovative ideas and perspectives, as team members bring not just their professional skills but their cultural insights to the table.

Moreover, the company's zero-tolerance policy for discrimination fortifies its commitment to creating a safe and supportive work environment. In doing so, sets a standard for what a truly inclusive and global company should look like, one where diversity is not just acknowledged but is seen as a key component of its success.


The remote work revolution is a paradigm shift in how we think about work, collaboration, and business success. Companies like are leading the way, showing us that when we transcend geographical limits, we open the doors to a world of possibilities. In my role as a consultant, where I specialize in helping companies transition to and thrive in flexible work environments, I find that the case studies of successes like help my clients envision and accept the value of flexibility and the full potential of a remote workforce. The future of work is not about where we work, but how we work - collaboratively, creatively, and without borders.

Key Take-Away

Global talent reshapes business paradigms, fostering innovation and inclusivity beyond geographical constraints…>Click to tweet


Image credit: Tima Miroshnichenko/pexels

Originally published in Disaster Avoidance Experts

Dr. Gleb Tsipursky was lauded as “Office Whisperer” and “Hybrid Expert” by The New York Times for helping leaders use hybrid work to improve retention and productivity while cutting costs. He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote the first book on returning to the office and leading hybrid teams after the pandemic, his best-seller Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage (Intentional Insights, 2021). He authored seven books in total, and is best know for his global bestseller, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019). His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Forbes, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, and elsewhere. His writing was translated into Chinese, Korean, German, Russian, Polish, Spanish, French, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio. In his free time, he makes sure to spend abundant quality time with his wife to avoid his personal life turning into a disaster. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on LinkedIn @dr-gleb-tsipursky, Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, Facebook @DrGlebTsipursky, Medium @dr_gleb_tsipursky, YouTube, and RSS, and get a free copy of the Assessment on Dangerous Judgment Errors in the Workplace by signing up for the free Wise Decision Maker Course at

Disaster Avoidance Experts

Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-making strategies. A bestselling author, he wrote Never Go With Your Gut (2019), The Blindspots Between Us (2020), and The Truth Seeker’s Handbook (2017). His cutting-edge thought leadership was featured in over 400 articles and 350 interviews in Time, Fast Company, CBS News, Inc. Magazine, and CNBC. His expertise comes from over 20 years of consulting, coaching, and speaking and training experience as the CEO of Disaster Avoidance Experts, along with over 15 years in academia as a behavioral economist and cognitive neuroscientist. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on Twitter @gleb_tsipursky, on Instagram @dr_gleb_tsipursky, and visit to learn more.

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